For maverick coaches & educators
taming the tech monster
Let's take your online offers from idea to launch
… in weeks, not ages.
Anke Herrmann here. Strategic thinking partner, online tech expert, coach, author, podcaster, PolyMind. Proudly owned by 3 dogs.
Don't just learn, CREATE!
Don't just learn, CREATE! Business Building for Mavericks is a supportive, FREE Facebook group for service-based business owners who are courageous enough to embrace uncertainty, to take ownership of their business, rather than following someone else's “6 step proven success formula”
Let's Talk
The best and only way to find out if and how I can help you bring your business vision to life online is to have a conversation. Let me know what you're passionate about creating. If I can help you make that happen and we both feel it's the best way forward for you, I'll share the options available for working together.
“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.”
Elizabeth Lovius - Leadership Coach, Mentor and Social Entrepreneur specialising in giving leaders headspace to let their wisdom lead. She is an international speaker, author and award winning trainer and facilitator. And she co-founded the The Wisdom and Wellbeing Consultancy and The Wisdom and Wellbeing Collective CIC both established to kickstart a wellbeing revolution.
Lafaya Mitchell - Licensed Marriage and Family Therapist, Founder of The Lafaya Way, an advanced relational approach for effective interactions in difficult interpersonal relationships, speaker and author of The Lafaya Way book series.
Do you want to expand your business through online offers?
Do you have an idea, a vision for an online program, virtual event or community, but don’t have a clear plan for how to make it happen?
If online tech and marketing feels like a scary jungle, get help! You might not have 20 years to figure it all out on your own.
If it’s just not how you want to spend your time, get help! Imagine what you could do with the extra free time?
According to Bronnie Ware's book “The Top 5 Regrets of the Dying,” not having gone for their dreams is Nº1. And I'm here to make sure that won't be you.
📌 How I help
I know from working with clients that what looks like a tech problem never is.
Tech gets messy quickly when there is a lack of clarity around your offer, audience, launch strategy and customer experience.
That’s why we start with a deep dive into WHAT your offer will look like – what exactly it includes, who it’s for, how you enroll clients, and what they’ll experience throughout their work with you. I call it “polishing your OPAL.”
Then we implement the necessary TECH tools – Done-For-You – so you can focus on serving your clients rather than wrestling with tech.
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If you’re just looking for a “mechanic” who puts the buttons where you tell them to, I’m not your girl.
But if you’re looking for a strategic thinking partner who’s also an online tech expert, email list manager, and a trained coach, who’s been in business for 19+ years and dedicated to helping you succeed, we should talk (DM me and we set up a time)
📌 Why clients hire me
“She is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough.” – Elizabeth Lovius
“.. a Tech Doctor with all the intelligences – IQ, EQ and XQ (that is reading the data, connecting the dots and getting it done).” Emer O'Donnell
📌 My services
👉 Mavericks Mentorship: You take care of your clients, I take care of tech & you.
👉 Audience Alchemy: Emails that turn subscribers into raving fans – done-for-you email list management
👉 The Visible Club – together with my partner in crime Angela Durrant, we help service-based business owners stop being the world’s best kept secret, get your message heard, and learn to sell, grow and build a sustainable business!
📌 Next step
Get in touch to schedule a time to talk.
📌 Got clients who struggle with online tech?
Contact me to explore how I can support YOU support YOUR CLIENTS.
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The Book: Taming the Tech Monster: tamingthetechmonster.com
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The FREE Community: anke.fyi/mavericks
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Love my dogs, passionate (certified) coach, teacher, programmer, dressmaker, translator, always learning.
Love Albert Einstein quotes, like this one:
“The definition of genius is taking the complex and making it simple.”
Word cloud created from feedback I've received from clients.
What Others Have Said
As we have just finished the last of our Passion Business Coaching sessions, I wanted to say a huge Thank You for your support and encouragement these past 6 months.
As you know, when we started I was at the point of deciding to either pursue my handmade business, or giving up and accepting it would never happen. I am beyond pleased that I reached out after wanting to make one last push and invest in myself before giving up.
Our sessions have been varied and were sometimes counselling, sometimes friendly chat, sometimes business and sometimes pure tech coaching but reflecting on the journey each one was what was needed at the time and have fitted together to bring my business to a much better place.
With your encouragement, I exhibited at the UK's biggest Teddy Bear Fair in February; updated my website; have received order for Memory Bears and grown in confidence with social media (still a work in progress!; and more recently have been kept very busy making face masks. I now feel confident to hold my head up and say I have a sewing business and spread the word whenever I can.
If there is anyone who is thinking of investing in a coaching course with you, I would say, 'Go for it!' It is honestly the best decision you could make, if like me you want to move your passion into a thriving business.
I will definitely keep in touch and look forward to meeting you in person sometime, somewhere (preferably Spain! )
Love & hugs,
Carole
The podcast
The Passion Business Podcast
I started the podcast because I wanted to prove that the “Buy my program and make a million dollars next month” messages we're bombarded with daily achieve little beyond messing with your expectations and slowing down progress.
Listen to ordinary people like you and me share their stories of creating their passion business and see ..
- it probably takes longer than you thought,
- it involves plenty of twists and turns,
- it’s more challenging but also more rewarding than you imagined.
Basically, we'll crush the “6 figures in 6 weeks following someone's 6 step proven success formula” myth, one episode at a time. And you’ll see how that's really good news and that you have what it takes to build YOUR passion business.
"With Anke's coaching, I have seen my sales, operations and productivity improve on a daily basis. But most surprising of all is the change I have felt in myself. I don’t have time for sabotaging and worrying anymore, because I am busy running a thriving sewing business - my dream job!" (click here to read the full story)
Hi, I'm Anke Herrmann
Long Story Short ..
I'm originally from Germany and started my career as a translator. I didn't last long, neither in Germany nor as a translator. I moved to Australia, later the UK and became a software developer. I enjoyed almost 10 fun years in IT until all projects got outsourced to India and project management was the only way forward in that industry.
So it was time to change tack again and in 2004 I decided to move to Granada in the south of Spain, by myself, with the idea of starting my own business as a dressmaker offering made to measure flamenco dance costumes. I had no idea really, neither about flamenco costumes nor about running a business. All I had was a love for sewing, a whole lot of enthusiasm and a way of seeing opportunity in uncertainty.
Not surprisingly, starting a business from scratch in a foreign country brought me close to throwing the towel on more than one occasion. The tough times were a blessing in disguise though .. they triggered my own journey of personal growth and eventually lead me “back to school” to become a coach so I could share what I've learnt and help others leave stress, worry and overwhelm behind to tap into their creativity, inspiration, resourcefulness and resilience, which really is what makes business (or any other) success not just possible but pretty much inevitable 🙂
In the process of reflection and self-discovery I also realized that the same creative process I know so well from designing and developing software as well as creating custom dance costumes for flamenco artists also applies to building a business. Approaching business building as a creative process takes the struggle and frustration out and brings the fun and enthusiasm that got you started back in.
From the Blog
You Can't Outsource a System That Doesn't Exist Yet
If you're my client, I will bring every piece of skill, experience, determination, passion and enthusiasm to the table to help you grow your business. But there's one thing I won't do and that's do it all for you. You see, when it comes to tech, and it's the same for...
How to Tame The Tech Monster And Succeed in Business – Interviewed by Cloris Kylie From Beyond Influencer Marketing
Cloris Kylie, author of Beyond Influencer Marketing, interviewed me for her Beyond Influence Series. In the Beyond Influence series, you’ll meet entrepreneurs at different stages in their business and in varied industries and fields. You’ll be inspired by their...
Got a Tech Monster to Tame? How I Can Support You
Got a Tech Monster to Tame? You're on the right place. Hey, Anke Herrmann here, Tech Monster Whisperer. So what do I mean by taming the tech monster? Well, apart from being the title of my book, it means that if you have an idea of something, create for your business,...
How I Actually Started My Sewing Business – The Part That Usually Gets Skipped
When I talk about starting my sewing business the early days sound like, “Orders just started to come in ..” and today I want to talk about what that really looked like.
You Can't Rely On Anyone
I've been resourceful and fiercely independent for as long as I can remember. The first 3 years of my life I lived with my grandparents. My grandma was the most important person in my life from the start. With her I felt safe and loved. When I started kindergarden my...
Is Your Analytical Mind a Bully?
☀ Is your analytical mind a bully? ☀ I remember the first flamenco performance I saw. I was blown away. The next thing I did was find myself a guitar teacher. I wanted to learn how to play the flamenco guitar. I remember the first class .. “Put your finger here, do...
For more articles check out the Blog.
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